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AD Designer

Overview, Education, Careers Types, Skills, Career Path, Resources

An AD Designer creates advertising layouts. They blend creativity with marketing to produce visually appealing ads for various media platforms.

Average Salary

₹3,50,000

Growth

medium

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

    -
    Typography
    -
    Color Theory
    -
    Layout and Composition
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    Image Editing and Manipulation
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    Graphic Design Software
    -
    Branding Knowledge
    -
    Print and Digital Media
    -
    Communication Skills
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    Conceptual Thinking
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    Attention to Detail
    -
    Time Management
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    Adaptability
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    Understanding of Marketing Principles
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Communication Skills
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    Creativity and Innovation
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    Problem-Solving Skills
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    Attention to Detail
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    Time Management
    -
    Adaptability
    -
    Collaboration
    -
    Critical Thinking
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    Stress Management
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

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    Adobe Creative Suite
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    Typography
    -
    Color Theory
    -
    Layout and Composition
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    Branding
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    Digital Marketing
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    User Interface (UI) Design
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    Motion Graphics
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    Print Design
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    Communication Skills
Duties and Responsiblities

Task

95%

Conceptualize and design visually appealing advertisements for various media channels, ensuring brand consistency.

90%

Collaborate with marketing teams to understand campaign objectives and translate them into effective ad designs.

85%

Develop and maintain brand guidelines to ensure consistent visual representation across all advertising materials.

80%

Create storyboards and mockups to visualize ad concepts and present them to stakeholders for feedback.

75%

Select appropriate typography, imagery, and color palettes to enhance the visual impact of advertisements.

70%

Manage multiple design projects simultaneously, adhering to deadlines and budget constraints.

65%

Stay updated with the latest design trends and advertising techniques to create innovative and effective ads.

60%

Ensure all ad designs comply with legal and ethical standards, including copyright and privacy regulations.

55%

Optimize ad designs for different platforms, including print, digital, and social media, to maximize reach and engagement.

50%

Analyze ad performance data and use insights to improve future ad designs and campaign effectiveness.

Work Activities

95%

Develop innovative advertising concepts aligned with client objectives and target audience.

92%

Create compelling graphics, layouts, and visual elements for various advertising platforms.

90%

Work closely with clients to understand their needs and translate them into effective ad designs.

88%

Design and optimize digital advertisements for online platforms, social media, and mobile devices.

85%

Develop visually appealing print advertisements for newspapers, magazines, and other publications.

82%

Ensure all ad designs adhere to established brand guidelines and maintain a consistent brand image.

80%

Analyze ad campaign performance data to identify areas for improvement and optimize future designs.

78%

Keep abreast of the latest design trends, advertising technologies, and industry best practices.

75%

Collaborate with copywriters, marketers, and other team members to create cohesive advertising campaigns.

72%

Work within allocated budgets to create cost-effective advertising designs.

70%

Present design concepts and ideas to clients and internal stakeholders for feedback and approval.

Detailed Work Profile

Interests