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Business Marketing Analyst

Overview, Education, Careers Types, Skills, Career Path, Resources

Business Marketing Analysts assess market trends, analyze data, and create marketing strategies. They play a key role in optimizing campaigns and driving business growth.

Average Salary

₹6,00,000

Growth

high

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Data Analysis & Interpretation
    -
    Marketing Automation
    -
    SEO/SEM Proficiency
    -
    Customer Relationship Management (CRM)
    -
    Content Marketing Strategy
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    Social Media Marketing
    -
    Budget Management
    -
    A/B Testing & Experimentation
    -
    Market Research
    -
    Communication & Presentation
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Communication Skills
    -
    Analytical Thinking
    -
    Problem-Solving Skills
    -
    Adaptability
    -
    Teamwork and Collaboration
    -
    Time Management
    -
    Creativity and Innovation
    -
    Leadership Skills
    -
    Attention to Detail
    -
    Negotiation Skills
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Data Analysis & Interpretation
    -
    Marketing Automation Software
    -
    Search Engine Optimization (SEO)
    -
    Customer Relationship Management (CRM)
    -
    Social Media Marketing
    -
    A/B Testing & Experimentation
    -
    Content Marketing
    -
    Communication and Presentation Skills
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    Budget Management
Duties and Responsiblities

Task

95%

Analyze market trends and consumer behavior to identify opportunities for business growth in the Indian market.

92%

Develop and implement marketing strategies to promote products or services to the target audience in India.

90%

Conduct market research to gather data on competitors, pricing, and distribution channels in the Indian market.

88%

Monitor and evaluate the performance of marketing campaigns and make recommendations for improvement.

85%

Collaborate with cross-functional teams to develop and execute marketing plans that align with business objectives.

82%

Manage marketing budgets and track expenses to ensure that campaigns are cost-effective.

80%

Create and maintain marketing materials, such as brochures, website content, and social media posts, tailored for the Indian audience.

78%

Analyze sales data and customer feedback to identify areas for improvement in marketing strategies.

75%

Stay up-to-date on the latest marketing trends and technologies and recommend new approaches to improve marketing effectiveness.

72%

Prepare reports and presentations to communicate marketing performance and insights to stakeholders.

Work Activities

95%

Analyze market trends to identify opportunities and threats for business growth.

92%

Develop and execute marketing campaigns across various channels to reach target audiences.

90%

Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.

88%

Manage marketing budgets effectively, ensuring optimal allocation of resources.

85%

Gather and analyze customer insights to understand their needs and preferences.

82%

Conduct competitive analysis to identify market positioning and strategies.

80%

Create engaging content for marketing campaigns, including blog posts and social media.

78%

Optimize marketing content for search engines to improve organic visibility.

75%

Manage social media presence, engaging with followers and creating content.

72%

Prepare reports and presentations to communicate marketing performance to stakeholders.

70%

Collaborate with cross-functional teams to align marketing efforts with business goals.

Detailed Work Profile

Interests