Collect and analyze data on consumer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand.

Monitor and forecast marketing and sales trends to measure the effectiveness of marketing programs and strategies.

Conduct primary research, including surveys, interviews, and focus groups, to gather data on customer opinions and preferences.

Analyze and evaluate the accuracy of data gathered, ensuring data integrity and reliability for decision-making.

Prepare reports and present findings to clients or management, providing actionable insights and recommendations.

Advise clients or internal teams on strategies to effectively reach target markets and optimize marketing campaigns.

Evaluate program methodologies and key data to ensure that output data is accurate and properly reflects program intentions.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Develop and manage research projects, including defining project scope, timelines, and budgets.

Stay updated on industry trends, market dynamics, and competitor activities to provide informed recommendations.

Use statistical software and techniques to analyze data and create predictive models.

Collaborate with cross-functional teams, including marketing, sales, and product development, to align research efforts with business goals.