Market Research Analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. This involves gathering data on competitors and analyzing prices, sales, and marketing strategies.

• Key Skills: Data analysis, statistical software (e.g., SPSS, SAS), survey design, report writing, market trends analysis.
• Job Outlook: Growing demand in FMCG, retail, and consulting sectors.