Graphic designers create visual concepts that communicate ideas, inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Key skills include proficiency in design software (Adobe Photoshop, Illustrator, InDesign), a strong understanding of typography and color theory, and the ability to work creatively within brand guidelines. A graphic designer's role is crucial in marketing and advertising, ensuring visual content aligns with the brand's message and appeals to the target audience.