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Search Analyst

Overview, Education, Careers Types, Skills, Career Path, Resources

Search Analysts evaluate data, trends, and search patterns to improve website performance and user experience. They provide actionable insights for business growth.

Average Salary

₹5,00,000

Growth

medium

Satisfaction

medium

Home/Careers/information technology and computer science/search analyst
Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Data Analysis
    -
    SEO Principles
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    Keyword Research
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    Web Analytics
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    Content Optimization
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    Technical SEO
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    A/B Testing
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    Communication Skills
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    Problem-Solving
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    Project Management
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    Local SEO
    -
    Mobile SEO
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Analytical Thinking
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    Communication Skills
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    Technical Proficiency
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    Problem-Solving Skills
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    Adaptability
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    Attention to Detail
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    Time Management
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

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    Data Analysis
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    SEO (Search Engine Optimization)
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    SQL (Structured Query Language)
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    Google Analytics
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    Data Visualization
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    A/B Testing
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    Programming Languages (Python/R)
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    Communication Skills
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    Critical Thinking
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    Web Analytics
Duties and Responsiblities

Task

95%

Analyze search data to identify trends and insights for improving search engine results pages (SERPs).

90%

Conduct keyword research to identify high-value keywords and optimize content accordingly.

85%

Monitor and analyze website traffic, user behavior, and search query data using tools like Google Analytics.

80%

Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic.

75%

Perform competitive analysis to identify opportunities and threats in the search landscape.

70%

Create reports and dashboards to communicate search performance insights to stakeholders.

65%

Collaborate with content creators and developers to ensure SEO best practices are followed.

60%

Stay up-to-date with the latest search engine algorithm updates and industry trends.

55%

Optimize website content, including titles, meta descriptions, and headings, for relevant keywords.

50%

Identify and fix technical SEO issues, such as broken links, crawl errors, and slow page speed.

Work Activities

95%

Analyze large datasets to identify trends, patterns, and insights relevant to search performance and user behavior.

92%

Conduct in-depth keyword research to identify high-value search terms and optimize website content and metadata accordingly.

90%

Monitor key performance indicators (KPIs) such as search rankings, traffic, and conversion rates, and generate regular reports.

88%

Design and execute A/B tests to optimize website elements, landing pages, and ad copy for improved search performance.

85%

Analyze competitor strategies, identify opportunities for improvement, and benchmark performance against industry standards.

82%

Stay updated with the latest search engine algorithm updates and adapt strategies to maintain or improve search rankings.

80%

Optimize website content for search engines by improving readability, relevance, and keyword density.

78%

Conduct technical SEO audits to identify and fix website issues that may be affecting search engine crawlability and indexing.

75%

Develop and implement link building strategies to acquire high-quality backlinks and improve website authority.

72%

Analyze user behavior and website usability to identify areas for improvement and enhance the overall user experience.

70%

Analyze search query data to understand user intent and identify opportunities for content creation and optimization.

68%

Ensure website is optimized for mobile devices to improve mobile search rankings and user experience.

Detailed Work Profile

Interests