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Advertising Copywriter

Overview, Education, Careers Types, Skills, Career Path, Resources

Advertising copywriters create persuasive content for marketing campaigns. They develop slogans, taglines, and ad copy to capture audience attention and promote products or services.

Average Salary

₹3,50,000

Growth

medium

Satisfaction

high

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Creative Writing & Storytelling
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    SEO Copywriting
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    Brand Communication
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    Persuasive Communication
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    Adaptability & Versatility
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    Market Research & Analysis
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    Collaboration & Teamwork
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    Proofreading & Editing
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    Digital Marketing Knowledge
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    Visual Communication Understanding
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

    Technical Skills

    Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

      Duties and Responsiblities

      Task

      95%

      Develop creative advertising concepts and copy for various media channels, including print, digital, and broadcast, targeting the Indian market.

      90%

      Collaborate with art directors and designers to create visually appealing and effective advertising campaigns tailored for Indian audiences.

      85%

      Conduct thorough research on target demographics, market trends, and competitor activities in India to inform copywriting strategies.

      80%

      Write compelling and persuasive copy for websites, social media, and other digital platforms to engage Indian consumers.

      75%

      Adapt and translate advertising copy to various Indian languages, ensuring cultural relevance and accuracy.

      70%

      Present advertising concepts and copy to clients, incorporating feedback and making revisions as necessary to meet their objectives.

      65%

      Ensure all advertising copy adheres to legal and ethical guidelines, including those specific to the Indian advertising industry.

      60%

      Stay updated on the latest advertising trends, technologies, and best practices in India and globally.

      Work Activities

      Detailed Work Profile

      Interests