A Digital Marketing Specialist develops, implements, and manages marketing campaigns that promote a company and its products or services. They play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Skills include SEO, content marketing, social media marketing, email marketing, and data analytics.

• SEO (Search Engine Optimization): Optimizing content to rank higher in search engine results.
• Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
• Social Media Marketing: Managing social media presence and campaigns.
• Email Marketing: Designing and executing email campaigns to nurture leads and customers.
• Data Analytics: Analyzing marketing data to improve campaign performance.