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Digital Marketing Strategist

Overview, Education, Careers Types, Skills, Career Path, Resources

Digital Marketing Strategists plan and execute online campaigns. They analyze data, manage budgets, and optimize strategies to boost brand awareness and drive sales.

Average Salary

₹6,00,000

Growth

high

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Search Engine Optimization (SEO)
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    Content Marketing
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    Social Media Marketing
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    Pay-Per-Click (PPC) Advertising
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    Email Marketing
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    Data Analytics
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    Conversion Rate Optimization (CRO)
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    Mobile Marketing
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    Marketing Automation
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    Content Management Systems (CMS)
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    Customer Relationship Management (CRM)
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    Video Marketing
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Communication Skills
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    Analytical Skills
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    Creativity and Innovation
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    Adaptability and Flexibility
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    Leadership and Teamwork
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    Time Management and Organization
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    Problem-Solving Skills
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    Interpersonal Skills
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    Strategic Thinking
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    Duties and Responsiblities

    Task

    95%

    Develop comprehensive digital marketing strategies aligned with business goals, focusing on the Indian market.

    92%

    Conduct thorough market research to identify target audiences and trends specific to India.

    90%

    Manage and optimize SEO/SEM campaigns, including keyword research and bid management for the Indian region.

    88%

    Create and manage engaging content for various digital platforms, tailored to Indian cultural nuances.

    85%

    Analyze campaign performance using analytics tools and provide data-driven insights for optimization.

    82%

    Oversee social media marketing efforts, including content planning and community engagement in India.

    80%

    Manage email marketing campaigns, including list segmentation and performance tracking.

    78%

    Collaborate with cross-functional teams to ensure cohesive marketing efforts.

    75%

    Stay updated with the latest digital marketing trends and technologies relevant to the Indian market.

    72%

    Manage the digital marketing budget and allocate resources effectively.

    70%

    Monitor and report on competitor activities in the digital space.

    68%

    Ensure brand consistency across all digital marketing channels.

    Work Activities

    Detailed Work Profile

    Interests