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Digital Media Analyst

Overview, Education, Careers Types, Skills, Career Path, Resources

Digital Media Analysts monitor online trends, analyze data, and create reports to improve digital strategies and brand presence.

Average Salary

₹4,50,000

Growth

medium

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Data Analysis & Interpretation
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    SEO & SEM Knowledge
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    Social Media Marketing
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    Content Creation & Curation
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    Web Analytics
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    A/B Testing
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    Communication & Presentation
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    Project Management
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    Email Marketing
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    Basic Design Skills
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Analytical Skills
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    Communication Skills
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    Problem-Solving Skills
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    Adaptability
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    Time Management
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    Attention to Detail
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    Collaboration
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

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    Data Analysis
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    SEO (Search Engine Optimization)
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    Social Media Marketing
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    Content Marketing
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    Paid Advertising (PPC)
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    Email Marketing
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    Web Analytics
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    A/B Testing
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    CRM Software
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    Basic Design Principles
Duties and Responsiblities

Task

95%

Analyze digital media campaigns to optimize performance and ROI, focusing on key metrics relevant to the Indian market.

90%

Monitor and report on digital media trends, providing actionable insights for strategy adjustments tailored to Indian audiences.

85%

Conduct competitive analysis of digital media strategies, identifying opportunities and threats in the Indian context.

80%

Develop and implement tracking systems to measure the effectiveness of digital media campaigns across various platforms.

75%

Collaborate with cross-functional teams to align digital media strategies with overall business objectives in the Indian market.

70%

Manage digital media budgets, ensuring efficient allocation of resources to maximize campaign impact and reach.

65%

Create and present reports on digital media performance, highlighting key findings and recommendations for improvement.

60%

Stay up-to-date with the latest digital media technologies and trends, applying them to enhance campaign effectiveness.

Work Activities

95%

Track brand mentions and analyze social media trends to understand audience sentiment.

92%

Evaluate digital marketing campaign effectiveness using key performance indicators (KPIs).

90%

Extract actionable insights from digital data to improve marketing strategies and ROI.

88%

Implement SEO strategies to enhance online visibility and organic traffic.

85%

Monitor content engagement metrics to optimize content strategy and user experience.

82%

Analyze website traffic and user behavior to identify areas for improvement.

80%

Research and analyze competitor strategies to identify opportunities and threats.

78%

Create reports and visualizations to communicate data insights to stakeholders.

75%

Conduct A/B tests to optimize website elements and improve conversion rates.

72%

Segment audiences based on demographics and behavior for targeted marketing.

70%

Identify emerging digital trends to inform marketing strategies and innovation.

Detailed Work Profile

Interests