Digital Media Planner Career

Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

Digital Media Strategy

Campaign Planning & Execution

Data Analysis & Reporting

Budget Management

Platform Proficiency (Google Ads, Social Media)

SEO/SEM Knowledge

Audience Targeting & Segmentation

A/B Testing & Optimization

Content Marketing Strategy

Communication & Presentation Skills

Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

Communication Skills

Analytical Skills

Negotiation Skills

Organizational Skills

Adaptability

Creativity

Teamwork and Collaboration

Client Management

Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

Media Planning Software Proficiency

Data Analytics and Interpretation

Search Engine Optimization (SEO)

Social Media Advertising

Budget Management and ROI Analysis

Content Marketing Strategy

Programmatic Advertising

Mobile Marketing

E-commerce Advertising

Video Advertising

Duties and Responsiblities

Task

95%

Develop comprehensive digital media plans aligned with client goals and budget, focusing on ROI.

90%

Conduct thorough market research to identify target audiences and optimal channels for media campaigns.

85%

Negotiate with media vendors to secure competitive rates and premium ad placements for maximum impact.

80%

Monitor campaign performance using analytics tools, providing regular reports and optimization recommendations.

75%

Collaborate with creative teams to ensure ad creatives are aligned with media strategy and brand guidelines.

70%

Stay updated with the latest trends in digital media, including programmatic advertising and social media platforms.

65%

Manage media budgets effectively, ensuring campaigns stay within allocated spending limits.

60%

Analyze campaign data to identify areas for improvement and implement optimization strategies.

55%

Present media plans and performance reports to clients, providing clear and concise explanations.

50%

Coordinate with internal teams to ensure smooth execution of media campaigns.

Work Activities

95%

Develop comprehensive digital media strategies aligned with client goals and target audience insights.

92%

Negotiate and purchase ad space across various digital platforms, optimizing for reach and ROI.

90%

Analyze campaign performance data to identify trends, insights, and areas for optimization.

88%

Manage and optimize campaigns across platforms like Google Ads, Facebook Ads Manager, and LinkedIn.

85%

Allocate and manage media budgets effectively, ensuring optimal spending and maximizing campaign impact.

82%

Generate detailed reports on campaign performance, providing actionable insights and recommendations.

80%

Conduct A/B tests on ad creatives and targeting parameters to improve campaign performance.

78%

Perform keyword research to identify relevant and high-performing keywords for search campaigns.

75%

Define and refine target audiences based on demographics, interests, and behaviors.

72%

Collaborate with creative teams to develop engaging and effective ad creatives.

70%

Stay updated on the latest digital media trends and technologies to inform campaign strategies.

68%

Communicate with clients to provide updates on campaign performance and address any concerns.

Detailed Work Profile

Interests