Google Adwords Professional

Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

Keyword Research

Ad Copywriting

Campaign Management

Bid Management

Landing Page Optimization

Performance Analysis

A/B Testing

Budget Management

Google Analytics Integration

Remarketing Strategies

Mobile Advertising

Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

Analytical Skills

Communication Skills

Problem-Solving Skills

Adaptability

Time Management

Attention to Detail

Creativity

Client Management

Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

Search Engine Marketing (SEM)

Google Ads Platform Proficiency

Data Analysis and Reporting

Keyword Research and Optimization

Landing Page Optimization

Budget Management and ROI Optimization

A/B Testing and Experimentation

Mobile Advertising

Display Advertising

Video Advertising

Shopping Campaigns

Google Tag Manager (GTM)

Duties and Responsiblities

Task

95%

Conducting keyword research to identify high-potential keywords for Google Ads campaigns.

92%

Creating and managing Google Ads campaigns, including ad groups, ads, and keywords.

90%

Optimizing ad copy and landing pages to improve click-through rates (CTR) and conversion rates.

88%

Monitoring campaign performance and making data-driven adjustments to maximize ROI.

85%

Analyzing website traffic and user behavior to identify opportunities for improvement.

82%

Implementing and managing conversion tracking to measure the effectiveness of campaigns.

80%

Staying up-to-date with the latest Google Ads features and best practices.

78%

Managing and optimizing bidding strategies to achieve desired campaign goals.

75%

Creating and managing remarketing campaigns to re-engage website visitors.

72%

Developing and implementing A/B tests to improve ad copy and landing page performance.

70%

Generating reports and providing insights on campaign performance to clients or stakeholders.

68%

Managing budgets and ensuring campaigns are within allocated spending limits.

Work Activities

95%

Conducting in-depth keyword research to identify high-potential keywords for Google Ads campaigns, aligning with business goals.

92%

Creating and setting up Google Ads campaigns, ad groups, and ads, ensuring proper targeting and tracking implementation.

90%

Writing compelling and effective ad copy, A/B testing different ad variations to optimize click-through rates (CTR) and conversions.

88%

Managing bids and budgets across campaigns, optimizing bids to maximize ROI and achieve desired campaign performance.

85%

Monitoring campaign performance using Google Analytics and Google Ads reports, analyzing data to identify areas for improvement.

82%

Optimizing landing pages to improve conversion rates, ensuring a seamless user experience from ad click to conversion.

80%

Defining and refining target audiences, segmenting audiences to deliver personalized ad experiences and improve campaign relevance.

78%

Setting up and managing conversion tracking, generating reports to measure campaign effectiveness and ROI.

75%

Analyzing competitor strategies and ad campaigns, identifying opportunities to differentiate and improve campaign performance.

72%

Conducting A/B tests on ad creatives, landing pages, and bidding strategies to optimize campaign performance.

70%

Managing and allocating budgets across campaigns, ensuring efficient spending and maximizing ROI.

68%

Staying up-to-date with the latest Google Ads features, updates, and best practices, implementing new strategies to improve campaign performance.

Detailed Work Profile

Interests