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Marketer

Overview, Education, Careers Types, Skills, Career Path, Resources

Marketers analyze market trends, create campaigns, and engage customers. They boost brand awareness and drive sales through various channels.

Average Salary

₹4,50,000

Growth

high

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

    -
    Market Research & Analysis
    -
    Digital Marketing Expertise
    -
    Content Creation & Storytelling
    -
    Branding & Positioning
    -
    Communication & Interpersonal Skills
    -
    Data Analysis & Reporting
    -
    Campaign Management
    -
    Customer Relationship Management (CRM)
    -
    Budget Management
    -
    SEO/SEM Optimization
    -
    Social Media Marketing
    -
    Email Marketing
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

    -
    Communication Skills
    -
    Analytical Skills
    -
    Creativity and Innovation
    -
    Interpersonal Skills
    -
    Adaptability and Flexibility
    -
    Time Management
    -
    Leadership Skills
    -
    Persuasion Skills
    -
    Problem-Solving Skills
    -
    Attention to Detail
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Search Engine Optimization (SEO)
    -
    Content Marketing
    -
    Social Media Marketing
    -
    Email Marketing
    -
    Data Analytics
    -
    Customer Relationship Management (CRM)
    -
    Paid Advertising (PPC)
    -
    Marketing Automation
    -
    Basic Design Skills
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    Communication Skills
Duties and Responsiblities

Task

95%

Develop and implement marketing strategies to achieve business goals, focusing on ROI.

92%

Conduct market research to identify trends, opportunities, and competitive threats in India.

90%

Manage and optimize digital marketing campaigns across various platforms (SEO, SEM, social media).

88%

Create engaging content (blog posts, articles, videos) tailored for the Indian audience.

85%

Analyze marketing campaign performance and make data-driven decisions for improvement.

82%

Manage marketing budgets and allocate resources effectively for maximum impact.

80%

Collaborate with cross-functional teams (sales, product) to align marketing efforts.

78%

Monitor brand reputation and manage online reviews and feedback in the Indian market.

75%

Plan and execute marketing events and webinars to generate leads and build brand awareness.

72%

Identify and engage with key influencers and bloggers in the Indian market.

70%

Stay updated with the latest marketing trends and technologies relevant to the Indian context.

68%

Develop and maintain marketing reports to track progress and communicate results.

Work Activities

95%

Develop comprehensive marketing campaigns, aligning with business goals and target audience insights.

92%

Conduct thorough market research to identify trends, competitor activities, and customer needs.

90%

Create engaging and SEO-optimized content, including blog posts, articles, and social media updates.

88%

Manage social media presence, engage with followers, and analyze performance metrics for optimization.

85%

Implement SEO strategies to improve website ranking and organic traffic, focusing on keyword relevance.

82%

Design and execute email marketing campaigns to nurture leads and drive conversions effectively.

80%

Analyze marketing data to measure campaign effectiveness and identify areas for improvement.

78%

Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

75%

Generate regular performance reports, highlighting key metrics and insights for stakeholders.

72%

Collaborate with cross-functional teams, including sales and product development, to align marketing efforts.

70%

Develop and maintain brand guidelines, ensuring consistent messaging across all marketing channels.

Detailed Work Profile

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