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Marketing and Sales Analyst

Overview, Education, Careers Types, Skills, Career Path, Resources

Marketing and Sales Analysts study market conditions and sales data to advise companies on effective strategies to boost revenue and brand awareness.

Average Salary

₹4,50,000

Growth

medium

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Data Analysis & Interpretation
    -
    Market Research & Competitive Analysis
    -
    Sales Forecasting & Pipeline Management
    -
    Marketing Automation & CRM
    -
    Communication & Presentation Skills
    -
    Digital Marketing & SEO
    -
    Financial Acumen & Budget Management
    -
    Strategic Thinking & Problem-Solving
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Communication Skills
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    Analytical Thinking
    -
    Problem-Solving Skills
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    Attention to Detail
    -
    Technical Proficiency
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    Adaptability
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    Time Management
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    Teamwork and Collaboration
    -
    Presentation Skills
    -
    Business Acumen
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Data Analysis & Interpretation
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    CRM Software Proficiency
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    Marketing Automation Tools
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    SEO/SEM Knowledge
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    Business Intelligence (BI) Tools
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    Statistical Analysis
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    Communication and Presentation Skills
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    Excel Proficiency
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    A/B Testing and Experimentation
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    Market Research
Duties and Responsiblities

Task

95%

Analyze sales data to identify trends and opportunities for growth in the Indian market.

90%

Conduct market research to understand consumer behavior and competitive landscape in India.

85%

Develop and implement marketing strategies to increase brand awareness and sales in the Indian region.

80%

Monitor and report on the performance of marketing campaigns, providing insights and recommendations.

75%

Collaborate with cross-functional teams to align marketing and sales efforts with overall business goals.

70%

Manage marketing budgets and track ROI for various marketing initiatives in India.

65%

Create presentations and reports to communicate findings and recommendations to stakeholders.

60%

Stay up-to-date with industry trends and best practices in marketing and sales analysis.

Work Activities

95%

Analyze market trends to identify opportunities and threats for business growth.

92%

Interpret sales data to understand performance and identify areas for improvement.

90%

Conduct competitive analysis to understand market positioning and strategies.

88%

Segment customers based on demographics and behavior for targeted marketing.

85%

Analyze marketing campaign performance to optimize strategies and ROI.

82%

Develop and analyze pricing strategies to maximize profitability and market share.

80%

Forecast sales trends to plan inventory and resource allocation effectively.

78%

Generate reports on sales and marketing performance for management review.

75%

Create data visualizations to communicate insights effectively to stakeholders.

72%

Manage CRM systems to track customer interactions and sales activities.

70%

Analyze product performance to identify areas for improvement and innovation.

68%

Evaluate the performance of different sales and marketing channels.

Detailed Work Profile

Interests