Design and implement marketing automation strategies to improve lead generation and customer engagement.

Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) for maximum efficiency.

Develop and maintain automated email campaigns, including segmentation, A/B testing, and performance analysis.

Create and manage lead scoring models to identify and prioritize high-potential leads for sales teams.

Integrate marketing automation systems with CRM and other marketing technologies to ensure data accuracy and consistency.

Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Collaborate with marketing and sales teams to align automation strategies with overall business goals.

Develop and maintain documentation for marketing automation processes and workflows.

Stay up-to-date with industry trends and best practices in marketing automation to improve campaign effectiveness.

Troubleshoot and resolve issues related to marketing automation systems and campaigns.

Provide training and support to marketing and sales teams on how to use marketing automation tools.

Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.

Crafting and implementing marketing automation campaigns across various channels to engage and convert leads.

Administering and optimizing marketing automation platforms like HubSpot, Marketo, or Pardot for peak performance.

Developing lead scoring models and segmenting audiences to personalize marketing efforts and improve conversion rates.

Analyzing campaign performance data to identify trends, insights, and areas for improvement in marketing automation strategies.

Conducting A/B tests on emails, landing pages, and other marketing assets to optimize performance and conversion rates.

Integrating marketing automation systems with other business tools like CRM, sales platforms, and analytics dashboards.

Personalizing content based on user behavior, demographics, and preferences to enhance engagement and relevance.

Creating automated workflows to nurture leads, trigger personalized communications, and streamline marketing processes.

Maintaining data quality and accuracy within the marketing automation system to ensure effective targeting and segmentation.

Ensuring compliance with data privacy regulations and marketing best practices in all automation activities.

Creating reports and dashboards to track key performance indicators (KPIs) and communicate results to stakeholders.