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Marketing Copywriter

Overview, Education, Careers Types, Skills, Career Path, Resources

Marketing copywriters create engaging content for ads, websites, and brochures. They blend creativity with persuasive writing to promote brands and products effectively.

Average Salary

₹4,00,000

Growth

medium

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Content Creation & Storytelling
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    SEO Optimization
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    Copywriting Principles
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    Audience Research & Persona Development
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    Grammar & Editing Proficiency
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    Adaptability & Creativity
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    Content Management Systems (CMS)
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    Social Media Marketing
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    Email Marketing
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    Keyword Research
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

    Technical Skills

    Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

      Duties and Responsiblities

      Task

      95%

      Craft compelling marketing copy for diverse platforms, including websites, ads, and social media, tailored to the Indian market.

      90%

      Develop and execute content strategies aligned with marketing campaigns, focusing on SEO optimization for the Indian audience.

      85%

      Conduct thorough research on target demographics and industry trends in India to inform copywriting decisions.

      80%

      Collaborate with marketing and design teams to ensure brand consistency and effective messaging across all channels.

      75%

      Optimize website content and landing pages for search engines, using relevant keywords to improve organic traffic from India.

      70%

      Create engaging social media content that resonates with the Indian audience, driving brand awareness and engagement.

      65%

      Write clear and concise product descriptions that highlight key features and benefits for Indian consumers.

      60%

      Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines, maintaining high-quality standards.

      55%

      Analyze campaign performance and make data-driven adjustments to improve copy effectiveness and ROI.

      Work Activities

      Detailed Work Profile

      Interests