An SEO Specialist optimizes website content to improve search engine rankings. They conduct keyword research, analyze SEO data, and implement strategies to increase organic traffic. Skills include keyword analysis, on-page and off-page optimization, and using tools like Google Analytics and SEMrush. This role is crucial for enhancing online visibility and driving targeted traffic to websites. SEO specialists are in high demand as businesses increasingly rely on digital marketing to reach their audiences.

• Key Skills: Keyword research, SEO analytics, content optimization, link building, technical SEO.