Paid Search Analyst

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

Keyword Research & Analysis

Campaign Management

Ad Copywriting

Data Analysis & Reporting

A/B Testing

Landing Page Optimization

Budget Management

SEO Knowledge

Mobile Optimization

Geotargeting

Remarketing

Bidding Strategies

Communication, teamwork, and critical thinking to ensure seamless project execution.

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

Task

95%

Conduct keyword research to identify high-value search terms for paid campaigns.

92%

Manage and optimize Google Ads and other PPC campaigns to maximize ROI.

90%

Analyze campaign performance data to identify trends and opportunities for improvement.

88%

Develop and implement A/B tests to optimize ad copy, landing pages, and bidding strategies.

85%

Monitor and adjust bids to ensure optimal ad placement and cost-effectiveness.

82%

Create compelling ad copy and visuals that resonate with the target audience.

80%

Manage budgets and track spending to ensure campaigns stay within allocated limits.

78%

Stay up-to-date with industry trends and best practices in paid search marketing.

75%

Collaborate with other marketing teams to ensure campaigns align with overall marketing goals.

72%

Generate reports on campaign performance and present findings to stakeholders.

70%

Identify and target specific audience segments to improve campaign relevance.

68%

Optimize landing pages to improve conversion rates and user experience.

Work Activities

Detailed Work Profile

Interests