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Performance Marketer

Overview, Education, Careers Types, Skills, Career Path, Resources

Performance marketers analyze data, create campaigns, and optimize strategies to boost ROI. They use SEO, content, and social media to drive growth and achieve marketing goals.

Average Salary

₹6,00,000

Growth

high

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Data Analysis and Interpretation
    -
    Search Engine Optimization (SEO)
    -
    Paid Advertising (PPC)
    -
    Content Marketing
    -
    Conversion Rate Optimization (CRO)
    -
    Email Marketing
    -
    Social Media Marketing
    -
    Marketing Automation
    -
    A/B Testing
    -
    Customer Relationship Management (CRM)
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Analytical Skills
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    Communication Skills
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    Creativity and Innovation
    -
    Technical Proficiency
    -
    Project Management
    -
    Adaptability and Learning
    -
    Strategic Thinking
    -
    Collaboration
    -
    Attention to Detail
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Data Analysis & Reporting
    -
    SEO (Search Engine Optimization)
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    SEM (Search Engine Marketing)
    -
    Social Media Marketing
    -
    Email Marketing
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    A/B Testing & Experimentation
    -
    Landing Page Optimization
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    Budget Management
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    Web Analytics (Google Analytics)
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    CRM (Customer Relationship Management)
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    Content Marketing
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    Mobile Marketing
Duties and Responsiblities

Task

95%

Analyze campaign performance data to identify trends and insights for optimization.

92%

Develop and execute performance marketing strategies across various channels (e.g., Google Ads, Facebook Ads).

90%

Manage and optimize paid search campaigns, including keyword research and ad copy creation.

88%

Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates.

85%

Monitor and manage marketing budgets, ensuring efficient allocation of resources.

82%

Collaborate with creative teams to develop compelling ad creatives that align with brand guidelines.

80%

Implement and manage conversion tracking and attribution models to accurately measure campaign ROI.

78%

Stay up-to-date with industry trends and best practices in performance marketing.

75%

Create and present performance reports to stakeholders, highlighting key metrics and insights.

72%

Optimize landing pages for improved user experience and conversion rates.

70%

Manage and optimize social media advertising campaigns, focusing on ROI.

68%

Work with analytics tools (e.g., Google Analytics) to track and analyze website traffic and user behavior.

Work Activities

95%

Analyze campaign data and optimize strategies for maximum ROI, focusing on key performance indicators (KPIs).

92%

Conduct A/B tests on ad creatives, landing pages, and targeting parameters to improve conversion rates.

90%

Monitor and analyze campaign performance across various channels, identifying trends and areas for improvement.

88%

Manage and allocate marketing budgets effectively, ensuring optimal spending and ROI across all campaigns.

85%

Conduct in-depth keyword research to identify high-value keywords for SEO and PPC campaigns.

82%

Optimize landing pages for improved user experience and conversion rates, focusing on design and content.

80%

Use data analytics tools to extract actionable insights and inform marketing strategies and decisions.

78%

Create comprehensive reports and dashboards to track campaign performance and communicate results to stakeholders.

75%

Write compelling and effective ad copy that drives clicks and conversions, tailored to different platforms.

72%

Analyze competitor strategies and performance to identify opportunities and stay ahead in the market.

70%

Manage and optimize campaigns across various platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

68%

Stay updated with the latest trends in digital marketing and adapt strategies accordingly.

Detailed Work Profile

Interests