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PPC Expert

Overview, Education, Careers Types, Skills, Career Path, Resources

PPC Experts manage online ad campaigns, optimizing them for maximum ROI. They analyze data, adjust bids, and create effective ad copy to drive targeted traffic and conversions.

Average Salary

₹4,50,000

Growth

high

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Keyword Research
    -
    Campaign Management
    -
    Ad Copywriting
    -
    Landing Page Optimization
    -
    Data Analysis
    -
    Budget Management
    -
    A/B Testing
    -
    Google Ads & Bing Ads
    -
    Remarketing
    -
    Conversion Tracking
    -
    Mobile Optimization
    -
    Geotargeting
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Analytical Skills
    -
    Communication Skills
    -
    Problem-Solving Skills
    -
    Adaptability
    -
    Time Management
    -
    Attention to Detail
    -
    Creativity
    -
    Negotiation Skills
    -
    Stress Management
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Google Ads (AdWords)
    -
    Bing Ads (Microsoft Advertising)
    -
    Google Analytics
    -
    Keyword Research Tools (SEMrush, Ahrefs)
    -
    Landing Page Optimization
    -
    Data Analysis and Reporting
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    Budget Management
    -
    A/B Testing
    -
    Mobile Advertising
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    Social Media Advertising (Facebook, Instagram, LinkedIn)
Duties and Responsiblities

Task

95%

Develop and manage PPC strategies across Google Ads, Bing Ads, and other platforms to maximize ROI.

90%

Conduct keyword research and competitive analysis to identify high-potential keywords for Indian market.

85%

Create compelling ad copy and landing pages optimized for conversions and user experience.

80%

Monitor and analyze campaign performance, making data-driven adjustments to improve results.

75%

Manage PPC budgets effectively, ensuring optimal allocation across different campaigns and channels.

70%

Implement A/B testing strategies to continuously improve ad creatives, landing pages, and bidding strategies.

65%

Stay up-to-date with the latest PPC trends, algorithm updates, and industry best practices.

60%

Generate regular performance reports and communicate insights to stakeholders.

55%

Collaborate with marketing and sales teams to align PPC strategies with overall business goals.

50%

Ensure compliance with advertising policies and guidelines across all platforms.

Work Activities

95%

Develop PPC strategies aligned with client goals, including keyword research and audience targeting.

92%

Refine keyword lists, match types, and bidding strategies to maximize ROI and minimize wasted spend.

90%

Write compelling and relevant ad copy that attracts clicks and drives conversions.

88%

Ensure landing pages are optimized for conversions, providing a seamless user experience.

85%

Track and analyze campaign performance using analytics tools, identifying areas for improvement.

82%

Conduct A/B tests on ad copy, landing pages, and bidding strategies to optimize performance.

80%

Manage PPC budgets effectively, ensuring optimal allocation across campaigns and keywords.

78%

Generate regular reports on campaign performance, providing insights and recommendations to clients.

75%

Analyze competitor strategies to identify opportunities and stay ahead of the curve.

72%

Stay updated with the latest PPC platform updates and algorithm changes, adapting strategies accordingly.

70%

Communicate effectively with clients, providing updates on campaign performance and addressing their concerns.

Detailed Work Profile

Interests