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PPC Incharge

Overview, Education, Careers Types, Skills, Career Path, Resources

PPC Incharge manages online advertising campaigns, optimizing for ROI. Key skills: Google Ads, keyword research, analytics. Drive traffic and conversions.

Average Salary

₹4,00,000

Growth

medium

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

    -
    Keyword Research & Analysis
    -
    Campaign Management
    -
    Ad Copywriting
    -
    Landing Page Optimization
    -
    Data Analysis & Reporting
    -
    Budget Management
    -
    A/B Testing
    -
    Competitor Analysis
    -
    Platform Proficiency (Google Ads, Bing Ads)
    -
    Remarketing
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

    -
    Analytical Skills
    -
    Communication Skills
    -
    Problem-Solving Skills
    -
    Time Management
    -
    Adaptability
    -
    Attention to Detail
    -
    Strategic Thinking
    -
    Creativity
    -
    Negotiation Skills
    -
    Leadership Skills
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Google Ads (AdWords)
    -
    Bing Ads (Microsoft Advertising)
    -
    Google Analytics
    -
    Keyword Research Tools (SEMrush, Ahrefs, Moz)
    -
    Landing Page Optimization
    -
    Data Analysis and Reporting
    -
    Budget Management
    -
    A/B Testing
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    PPC Automation
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    Social Media Advertising (Facebook, Instagram, LinkedIn)
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    E-commerce PPC
Duties and Responsiblities

Task

95%

Develop and implement PPC strategies aligned with business goals, focusing on ROI and efficient ad spend.

90%

Conduct keyword research and competitive analysis to identify high-potential keywords for Indian market.

85%

Manage PPC campaigns across Google Ads, Bing Ads, and other platforms relevant to the Indian audience.

80%

Monitor and analyze campaign performance, making data-driven adjustments to optimize for conversions and cost-effectiveness.

75%

Create compelling ad copy and landing pages tailored to the Indian consumer, ensuring relevance and high-quality scores.

70%

Manage budgets and bidding strategies to maximize campaign efficiency and achieve target KPIs.

65%

Generate regular reports on campaign performance, providing insights and recommendations to stakeholders.

60%

Stay up-to-date with the latest PPC trends and best practices, particularly those relevant to the Indian digital landscape.

55%

Collaborate with marketing and sales teams to align PPC efforts with overall business objectives.

50%

Conduct A/B testing of ad creatives and landing pages to improve conversion rates and user experience.

Work Activities

95%

Creating, managing, and optimizing PPC campaigns across various platforms like Google Ads and Bing Ads.

92%

Identifying high-value keywords and negative keywords to improve campaign targeting and reduce wasted ad spend.

90%

Writing compelling and effective ad copy that attracts clicks and drives conversions, A/B testing ad variations.

88%

Adjusting bids to maximize ROI and achieve campaign goals, using automated bidding strategies where appropriate.

85%

Analyzing campaign performance data to identify trends, opportunities, and areas for improvement, generating reports.

82%

Optimizing landing pages to improve conversion rates and user experience, ensuring relevance to ad copy and keywords.

80%

Managing PPC budgets effectively to maximize ROI and achieve campaign goals within allocated spending limits.

78%

Analyzing competitor strategies and keywords to identify opportunities and stay ahead in the market.

75%

Conducting A/B tests on ad copy, landing pages, and bidding strategies to optimize campaign performance.

72%

Setting up and monitoring conversion tracking to measure the effectiveness of PPC campaigns and identify areas for improvement.

70%

Staying up-to-date with the latest changes and updates to PPC platforms like Google Ads and Bing Ads.

Detailed Work Profile

Interests