PPC Incharge Role

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

Keyword Research & Analysis

Campaign Management

Ad Copywriting

Landing Page Optimization

Data Analysis & Reporting

Budget Management

A/B Testing

Competitor Analysis

Platform Proficiency (Google Ads, Bing Ads)

Remarketing

Communication, teamwork, and critical thinking to ensure seamless project execution.

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

Task

95%

Develop and implement PPC strategies aligned with business goals, focusing on ROI and efficient ad spend.

90%

Conduct keyword research and competitive analysis to identify high-potential keywords for Indian market.

85%

Manage PPC campaigns across Google Ads, Bing Ads, and other platforms relevant to the Indian audience.

80%

Monitor and analyze campaign performance, making data-driven adjustments to optimize for conversions and cost-effectiveness.

75%

Create compelling ad copy and landing pages tailored to the Indian consumer, ensuring relevance and high-quality scores.

70%

Manage budgets and bidding strategies to maximize campaign efficiency and achieve target KPIs.

65%

Generate regular reports on campaign performance, providing insights and recommendations to stakeholders.

60%

Stay up-to-date with the latest PPC trends and best practices, particularly those relevant to the Indian digital landscape.

55%

Collaborate with marketing and sales teams to align PPC efforts with overall business objectives.

50%

Conduct A/B testing of ad creatives and landing pages to improve conversion rates and user experience.

Work Activities

Detailed Work Profile

Interests