Conduct market research to identify trends, customer needs, and competitive landscape for product marketing strategies.

Develop and execute comprehensive product marketing plans, including positioning, messaging, and go-to-market strategies.

Create compelling marketing content such as blog posts, case studies, and presentations to communicate product value.

Collaborate with sales, product development, and customer support teams to ensure alignment and effective product launches.

Manage product launches, including coordinating activities across various teams and tracking key performance indicators (KPIs).

Analyze marketing campaign performance and make data-driven decisions to optimize strategies and improve ROI.

Monitor and report on product performance, identifying areas for improvement and growth opportunities.

Develop and maintain relationships with key influencers and industry analysts to promote product awareness.

Manage the product marketing budget, ensuring efficient allocation of resources and cost-effective campaigns.

Conduct training sessions for sales and customer support teams to ensure they are knowledgeable about the product.

Oversee the creation and maintenance of product marketing materials, such as brochures and website content.

Plan and execute product-related events, such as webinars and trade shows, to generate leads and increase brand awareness.