Product Marketing Engineer

Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

Technical Proficiency

Market Research and Analysis

Product Positioning and Messaging

Go-to-Market Strategy Development

Content Creation and Marketing

Sales Enablement

Product Launch Management

Performance Measurement and Analysis

Communication and Presentation Skills

Customer Empathy

Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

Communication Skills

Technical Proficiency

Analytical Skills

Collaboration

Project Management

Adaptability

Creativity

Leadership Skills

Presentation Skills

Negotiation Skills

Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

Technical Product Knowledge

Data Analysis and Interpretation

Software Development Lifecycle (SDLC)

Cloud Computing Concepts

API and Integration Technologies

Cybersecurity Fundamentals

AI and Machine Learning Basics

Containerization and Orchestration (Docker, Kubernetes)

Basic Coding Knowledge

Duties and Responsiblities

Task

95%

Conduct market research to identify customer needs and market trends in India.

90%

Develop product positioning and messaging that differentiates products in the Indian market.

85%

Create and execute marketing plans to drive product awareness and adoption in India.

80%

Collaborate with sales and product teams to ensure alignment on product strategy and messaging for Indian customers.

75%

Develop and deliver product training to sales teams and partners in India.

70%

Create marketing collateral, including brochures, presentations, and website content, tailored for the Indian market.

65%

Manage product launches in India, including coordinating with marketing, sales, and PR teams.

60%

Track and analyze product performance in India, identifying areas for improvement.

55%

Monitor competitive activity in the Indian market and develop strategies to counter competitor moves.

50%

Attend industry events and conferences in India to promote products and network with customers and partners.

Work Activities

95%

Conducting market research to identify trends, customer needs, and competitive landscape for product positioning.

92%

Defining the target audience, value proposition, and competitive differentiation for new and existing products.

90%

Developing and executing comprehensive go-to-market plans, including product launches and marketing campaigns.

88%

Creating technical content such as white papers, case studies, and blog posts to educate and engage potential customers.

85%

Equipping the sales team with the necessary tools, training, and resources to effectively sell the product.

82%

Conducting product demonstrations and presentations to showcase the product's capabilities and benefits.

80%

Gathering and analyzing customer feedback to identify areas for product improvement and new feature development.

78%

Monitoring and analyzing competitor products, strategies, and pricing to inform product positioning and marketing efforts.

75%

Developing marketing collateral such as brochures, datasheets, and website content to support sales and marketing activities.

72%

Presenting webinars and online seminars to educate potential customers and generate leads.

70%

Participating in trade shows and industry events to promote the product and generate leads.

68%

Developing and implementing pricing strategies to maximize revenue and market share.

Detailed Work Profile

Interests