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Search Engine Marketing Analyst

Overview, Education, Careers Types, Skills, Career Path, Resources

SEM Analysts boost online visibility via SEO, keyword research, and ad campaigns. They analyze data to improve marketing performance and ROI.

Average Salary

₹4,50,000

Growth

medium

Satisfaction

medium

Home/Careers/marketing advertising/search engine marketing analyst
Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Keyword Research
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    Search Engine Optimization (SEO)
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    Google Ads (PPC) Management
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    Data Analysis
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    Content Marketing
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    Social Media Marketing
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    A/B Testing
    -
    Landing Page Optimization
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    Mobile Marketing
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    E-commerce SEO
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    Local SEO
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    Technical SEO
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Analytical Skills
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    Communication Skills
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    Problem-Solving Skills
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    Adaptability
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    Time Management
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    Attention to Detail
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    Creativity
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    Collaboration
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    Critical Thinking
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

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    Search Engine Optimization (SEO)
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    Pay-Per-Click (PPC) Advertising
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    Google Analytics
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    Keyword Research Tools
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    Data Analysis and Reporting
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    Content Marketing
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    A/B Testing
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    Social Media Marketing
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    Mobile Marketing
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    Conversion Rate Optimization (CRO)
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    E-commerce SEO
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    Local SEO
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    Video Marketing
Duties and Responsiblities

Task

95%

Conduct keyword research to identify high-value search terms relevant to the Indian market.

90%

Analyze campaign data to identify trends, insights, and areas for improvement in SEM performance.

85%

Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.

80%

Develop and implement effective bidding strategies to maximize ROI and achieve campaign goals.

75%

Create compelling ad copy and landing pages that drive conversions and improve quality scores.

70%

Monitor and report on key performance indicators (KPIs) such as click-through rate, conversion rate, and cost per acquisition.

65%

Stay up-to-date with the latest trends and best practices in search engine marketing and digital advertising.

60%

Collaborate with cross-functional teams, including marketing, sales, and product development, to align SEM strategies with overall business objectives.

55%

Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.

50%

Manage budgets and track expenses to ensure campaigns are within budget and delivering a positive return on investment.

Work Activities

95%

Identify high-value keywords to drive organic traffic and improve search rankings.

92%

Plan, execute, and optimize SEM campaigns across various platforms like Google Ads.

90%

Craft compelling and effective ad copy to maximize click-through rates (CTR).

88%

Analyze campaign performance data to identify trends and areas for improvement.

85%

Manage SEM budgets effectively to maximize ROI and achieve campaign goals.

82%

Optimize landing pages to improve conversion rates and user experience.

80%

Conduct A/B tests to optimize ad copy, landing pages, and bidding strategies.

78%

Analyze competitor strategies to identify opportunities and stay ahead of the curve.

75%

Generate reports and provide insights on campaign performance to stakeholders.

72%

Stay updated with the latest SEM platform updates and algorithm changes.

70%

Optimize bids to improve ad positions and reduce costs.

68%

Expand keyword lists to target a wider audience and increase reach.

Detailed Work Profile

Interests