A Digital Marketing Specialist develops, implements, and manages marketing campaigns that promote a company and its products or services. They play a crucial role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads. Skills in SEO, content marketing, social media, and data analytics are essential.

• Key Responsibilities: SEO optimization, content creation, social media management, email marketing, and performance analysis.
• Job Outlook: High demand due to the increasing importance of online marketing.