Copywriters are responsible for creating engaging and persuasive content for advertising and marketing campaigns. They write copy for various mediums, including print, digital, and broadcast. Key skills include creative writing, marketing knowledge, and understanding consumer behavior. A copywriter crafts compelling narratives that capture the audience's attention and drive action. They often work closely with art directors and marketing teams to develop cohesive campaigns.

• Key Skills: Creative Writing, Marketing, Communication, Persuasion, SEO
• Job Outlook: Good, with increasing demand for digital content
• Industries: Advertising, Marketing, Public Relations