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Sales Merchandiser

Overview, Education, Careers Types, Skills, Career Path, Resources

Sales Merchandisers boost product visibility and sales. They manage displays, stock, and promotions, ensuring products attract customers and drive revenue.

Average Salary

₹3,00,000

Growth

medium

Satisfaction

medium

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Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

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    Visual Merchandising
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    Inventory Management
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    Sales Analysis
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    Relationship Building
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    Product Knowledge
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    Negotiation Skills
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    Market Research
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    Communication Skills
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    Problem-Solving
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    Adaptability
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

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    Communication Skills
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    Negotiation Skills
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    Problem-Solving Skills
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    Time Management
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    Adaptability
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    Interpersonal Skills
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    Organizational Skills
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    Self-Motivation
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    Basic IT Skills
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

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    Retail Sales Techniques
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    Visual Merchandising
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    Inventory Management
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    Communication Skills
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    Data Analysis
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    Negotiation Skills
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    Market Research
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    Product Knowledge
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    Planning and Organization
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    Problem-Solving
Duties and Responsiblities

Task

95%

Analyze sales data and market trends to identify opportunities for merchandising improvements and increased sales.

92%

Develop and implement merchandising strategies and planograms to optimize product placement and visibility in retail stores.

90%

Collaborate with sales and marketing teams to align merchandising efforts with promotional campaigns and product launches.

88%

Visit retail locations regularly to assess merchandising execution, gather feedback, and identify areas for improvement.

85%

Train and support retail staff on merchandising standards, product knowledge, and sales techniques to enhance their effectiveness.

82%

Monitor competitor activities and market conditions to identify emerging trends and adjust merchandising strategies accordingly.

80%

Manage inventory levels and ensure adequate stock availability to meet customer demand and minimize stockouts.

78%

Negotiate with retailers to secure prime shelf space and favorable placement for products to maximize sales potential.

75%

Prepare reports and presentations on merchandising performance, sales trends, and market insights for management review.

72%

Maintain relationships with key stakeholders, including retailers, suppliers, and internal teams, to ensure smooth collaboration and execution.

Work Activities

95%

Implementing planograms to optimize product placement and shelf appeal in retail stores.

92%

Monitoring stock levels and ensuring adequate product availability at retail locations.

90%

Analyzing sales data to identify trends and optimize merchandising strategies.

88%

Establishing and maintaining strong relationships with retail store managers and staff.

85%

Setting up promotional displays and point-of-sale materials to drive sales.

82%

Creating visually appealing product displays to attract customers and increase sales.

80%

Monitoring competitor activities and adjusting merchandising strategies accordingly.

78%

Providing regular reports and feedback to sales and marketing teams on merchandising effectiveness.

75%

Training retail staff on product knowledge and merchandising best practices.

72%

Managing product returns and exchanges at retail locations.

70%

Ensuring compliance with merchandising standards and guidelines at retail stores.

Detailed Work Profile

Interests