<h1 style="color: #2a4978; font-family: poppins; font-weight: 600">
 Semester 1 Syllabus
</h1>

 
 Course Code:
 
 DBA101


 
 Course Title:
 
 Principles of Management


 
 Credits:
 
 4


 
 Course Objectives:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To familiarize students with the basic concepts of management.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To understand the functions of management.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To learn about organizational structures and design.
 </li>
</ul>

 
 Course Content:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 1: Introduction to Management
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Definition, nature, and scope of management
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Evolution of management thought
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Management functions: Planning, organizing, staffing, directing, and controlling
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 2: Planning and Decision Making
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Types of plans
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Steps in planning
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Decision-making process
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Decision-making techniques
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 3: Organizing
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Organizational structure
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Types of organizational structures
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Span of control
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Delegation of authority
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 4: Directing and Controlling
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Motivation
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Leadership
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Communication
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Control process
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Control techniques
 </li>
 </ul>
 </li>
</ul>

 
 Recommended Books:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Koontz, H., &amp; Weihrich, H. (2012).
 
 Essentials of Management
 
 . McGraw-Hill Education.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Robbins, S. P., &amp; Coulter, M. (2018).
 
 Management
 
 . Pearson Education.
 </li>
</ul>
<hr/>

 
 Course Code:
 
 DBA102


 
 Course Title:
 
 Business Communication


 
 Credits:
 
 4


 
 Course Objectives:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To develop effective communication skills.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To understand the importance of communication in business.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To learn about different forms of business communication.
 </li>
</ul>

 
 Course Content:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 1: Introduction to Business Communication
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Definition, nature, and scope of business communication
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Importance of communication in business
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Types of communication
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 2: Written Communication
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Business letters
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Reports
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Memos
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Emails
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 3: Oral Communication
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Presentations
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Group discussions
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Interviews
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 4: Non-Verbal Communication
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Body language
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Facial expressions
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Gestures
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Appearance
 </li>
 </ul>
 </li>
</ul>

 
 Recommended Books:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Lesikar, R. V., &amp; Flatley, M. E. (2005).
 
 Basic Business Communication
 
 . McGraw-Hill Education.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Guffey, M. E., &amp; Loewy, D. (2015).
 
 Business Communication: Process and Product
 
 . Cengage Learning.
 </li>
</ul>

<h1 style="color: #2a4978; font-family: poppins; font-weight: 600">
 Semester 2 Syllabus
</h1>

 
 Course Code:
 
 DBA103


 
 Course Title:
 
 Financial Accounting


 
 Credits:
 
 4


 
 Course Objectives:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To understand the basic principles of accounting.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To learn how to prepare financial statements.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To analyze financial statements.
 </li>
</ul>

 
 Course Content:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 1: Introduction to Accounting
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Definition, nature, and scope of accounting
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Accounting principles
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Accounting cycle
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 2: Preparation of Financial Statements
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Journal
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Ledger
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Trial balance
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Income statement
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Balance sheet
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Cash flow statement
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 3: Financial Statement Analysis
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Ratio analysis
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Trend analysis
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Common-size analysis
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 4: Cost Accounting
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Cost concepts
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Costing methods
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Marginal costing
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Absorption costing
 </li>
 </ul>
 </li>
</ul>

 
 Recommended Books:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Horngren, C. T., Sundem, G. L., &amp; Stratton, W. O. (2017).
 
 Introduction to Management Accounting
 
 . Pearson Education.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Narayanaswamy, R. (2014).
 
 Financial Accounting: A Managerial Perspective
 
 . PHI Learning.
 </li>
</ul>
<hr/>

 
 Course Code:
 
 DBA104


 
 Course Title:
 
 Marketing Management


 
 Credits:
 
 4


 
 Course Objectives:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To understand the basic concepts of marketing.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To learn about the marketing mix.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 To develop a marketing plan.
 </li>
</ul>

 
 Course Content:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 1: Introduction to Marketing
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Definition, nature, and scope of marketing
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Marketing concepts
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Marketing environment
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 2: Marketing Mix
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Product
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Price
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Place
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Promotion
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 3: Marketing Planning
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Marketing research
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Market segmentation
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Targeting
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Positioning
 </li>
 </ul>
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Unit 4: Consumer Behavior
 
 <ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Factors influencing consumer behavior
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Consumer decision-making process
 </li>
 </ul>
 </li>
</ul>

 
 Recommended Books:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Kotler, P., &amp; Armstrong, G. (2016).
 
 Principles of Marketing
 
 . Pearson Education.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 Ramaswamy, V. S., &amp; Namakumari, S. (2009).
 
 Marketing Management: Global Perspective, Indian Context
 
 . McGraw-Hill Education.
 </li>
</ul>

Image 7

Choosing between a Diploma in Business Administration and a Bachelor of Business Administration (BBA) can be a crucial decision for Indian students. Both offer pathways into the business world, but they differ significantly in scope, duration, and career prospects.


 
 Diploma in Business Administration:
 


 A Diploma in Business Administration is a shorter, more focused program, typically lasting 1-2 years. It provides a foundational understanding of core business principles and practical skills. This option is ideal for students seeking quick entry into the workforce or those who want to test the waters before committing to a full degree.


 
 Key Features:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Duration:
 
 1-2 years
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Focus:
 
 Practical skills and foundational knowledge
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Cost:
 
 Generally lower than a BBA
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Career Entry:
 
 Suitable for entry-level positions
 </li>
</ul>

 
 BBA (Bachelor of Business Administration):
 


 A BBA is a full-fledged undergraduate degree program, usually spanning 3 years. It offers a comprehensive understanding of business management, covering a wide range of subjects and providing a deeper theoretical foundation. A BBA is often preferred for students aiming for managerial roles or higher education.


 
 Key Features:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Duration:
 
 3 years
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Focus:
 
 Comprehensive theoretical knowledge and advanced skills
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Cost:
 
 Higher than a Diploma
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Career Entry:
 
 Opens doors to managerial and specialized roles
 </li>
</ul>

 
 Comparison Table:
 

<table>
 <thead>
 <tr>
 <th>
 Feature
 </th>
 <th>
 Diploma in Business Administration
 </th>
 <th>
 BBA (Bachelor of Business Administration)
 </th>
 </tr>
 </thead>
 <tbody>
 <tr>
 <td>
 Duration
 </td>
 <td>
 1-2 years
 </td>
 <td>
 3 years
 </td>
 </tr>
 <tr>
 <td>
 Focus
 </td>
 <td>
 Practical, Foundational
 </td>
 <td>
 Comprehensive, Theoretical
 </td>
 </tr>
 <tr>
 <td>
 Career Prospects
 </td>
 <td>
 Entry-level roles
 </td>
 <td>
 Managerial, Specialized roles
 </td>
 </tr>
 <tr>
 <td>
 Cost
 </td>
 <td>
 Lower
 </td>
 <td>
 Higher
 </td>
 </tr>
 <tr>
 <td>
 Further Education
 </td>
 <td>
 May require bridging courses
 </td>
 <td>
 Direct entry to MBA or other Masters
 </td>
 </tr>
 </tbody>
</table>

 
 Which One to Choose?
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Choose a Diploma if:
 
 You want a quick entry into the job market, have budget constraints, or want to gain basic business skills.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Choose a BBA if:
 
 You aspire to managerial positions, plan to pursue higher education (MBA), or want a comprehensive understanding of business management.
 </li>
</ul>

 For Indian students, considering factors like career goals, financial resources, and time commitment is crucial in making the right choice. Both options offer valuable pathways, but aligning your choice with your aspirations is key to success.

Diploma in Business Administration vs. BBA: Which is Right for You?

For Indian students aiming for leadership roles in the business world, the choice between a Diploma in Business Administration and a Master of Business Administration (MBA) represents different stages and approaches to career development.


 
 Diploma in Business Administration:
 


 A Diploma in Business Administration serves as an introductory qualification, providing foundational knowledge and practical skills in business operations. It's typically pursued by individuals seeking entry-level positions or those looking to enhance their existing skills for immediate workplace application.


 
 Key Aspects:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Level:
 
 Introductory
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Duration:
 
 1-2 years
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Target Audience:
 
 Entry-level professionals, career changers
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Focus:
 
 Basic business principles, practical skills
 </li>
</ul>

 
 MBA (Master of Business Administration):
 


 An MBA is a postgraduate degree designed for experienced professionals seeking to advance their careers into leadership and management roles. It provides advanced knowledge in business strategy, finance, marketing, and operations, preparing graduates for high-level decision-making.


 
 Key Aspects:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Level:
 
 Postgraduate
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Duration:
 
 2 years (full-time), longer for part-time programs
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Target Audience:
 
 Experienced professionals with managerial aspirations
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Focus:
 
 Advanced business strategy, leadership, decision-making
 </li>
</ul>

 
 Comparative Analysis:
 

<table>
 <thead>
 <tr>
 <th>
 Feature
 </th>
 <th>
 Diploma in Business Administration
 </th>
 <th>
 MBA (Master of Business Administration)
 </th>
 </tr>
 </thead>
 <tbody>
 <tr>
 <td>
 Level
 </td>
 <td>
 Introductory
 </td>
 <td>
 Postgraduate
 </td>
 </tr>
 <tr>
 <td>
 Experience
 </td>
 <td>
 Not Required
 </td>
 <td>
 Typically requires 2-5 years
 </td>
 </tr>
 <tr>
 <td>
 Career Advancement
 </td>
 <td>
 Entry-level positions
 </td>
 <td>
 Senior management, leadership roles
 </td>
 </tr>
 <tr>
 <td>
 Curriculum
 </td>
 <td>
 Basic business concepts
 </td>
 <td>
 Advanced business strategy, finance
 </td>
 </tr>
 <tr>
 <td>
 Cost
 </td>
 <td>
 Significantly lower
 </td>
 <td>
 Significantly higher
 </td>
 </tr>
 </tbody>
</table>

 
 Strategic Considerations for Indian Students:
 

<ul>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Career Stage:
 
 If you are just starting your career or need foundational skills, a Diploma is a good starting point. If you have several years of experience and want to move into leadership, an MBA is more appropriate.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Financial Investment:
 
 An MBA requires a significant financial investment. Consider your ability to fund the program and the potential return on investment in terms of salary and career advancement.
 </li>
 <li style="color: black; font-family: poppins; font-weight: 400">
 
 Long-Term Goals:
 
 Think about your long-term career aspirations. If you aim for top-level management, an MBA is almost essential. If you prefer a more specialized or technical role, a Diploma followed by relevant experience might suffice.
 </li>
</ul>

 In conclusion, the choice between a Diploma in Business Administration and an MBA depends on your current career stage, financial situation, and long-term career goals. Carefully evaluate your options to make an informed decision that aligns with your aspirations.

Diploma in Business Administration vs. MBA: Charting Your Career Path

A Diploma in Business Administration offers comprehensive training in business principles, management, and administration. Ideal for students seeking practical skills for various industries.

Course Comparision

Curriculum