SEO Specialists optimize websites to rank higher in search engine results. They conduct keyword research, perform on-page and off-page optimization, and analyze data to improve website traffic and visibility. This role is crucial for driving organic traffic and enhancing online presence.

• Key Skills: Keyword research, on-page optimization, link building, technical SEO, content strategy, and data analysis.
• Why it's similar: Both roles involve analyzing data and using insights to improve online performance, focusing on driving traffic and conversions.