Paid Media Analyst banner
a Paid Media Analyst thumbnail
Paid Media Analyst

Overview, Education, Careers Types, Skills, Career Path, Resources

Paid Media Analysts manage and optimize online ad campaigns. They analyze data, adjust strategies, and maximize ROI. Ideal for analytical minds!

Average Salary

₹4,50,000

Growth

medium

Satisfaction

medium

Home/Careers/marketing advertising/paid media analyst
Functional Skills

Functional Skills are essential skills that help individuals perform tasks effectively in everyday life, work, and education.

    -
    Campaign Management
    -
    Data Analysis
    -
    Keyword Research
    -
    Ad Copywriting
    -
    Budget Management
    -
    A/B Testing
    -
    Landing Page Optimization
    -
    Platform Proficiency
    -
    Reporting and Communication
    -
    SEO/SEM Knowledge
Soft Skills

Communication, teamwork, and critical thinking to ensure seamless project execution.

    -
    Analytical Skills
    -
    Communication Skills
    -
    Problem-Solving Skills
    -
    Adaptability
    -
    Time Management
    -
    Attention to Detail
    -
    Collaboration
    -
    Critical Thinking
Technical Skills

Technical Skills are specialized abilities and knowledge needed to perform specific tasks or functions.

    -
    Google Ads (AdWords)
    -
    Facebook Ads Manager
    -
    Google Analytics
    -
    Data Analysis
    -
    A/B Testing
    -
    Landing Page Optimization
    -
    Budget Management
    -
    SEO (Search Engine Optimization) Fundamentals
    -
    Communication Skills
    -
    Problem-Solving
Duties and Responsiblities

Task

95%

Develop and execute paid media strategies across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to achieve specific marketing goals.

90%

Conduct in-depth keyword research and competitive analysis to identify high-potential keywords and optimize campaign performance.

85%

Manage and optimize paid media budgets, ensuring efficient allocation of resources and maximizing return on investment (ROI).

80%

Create compelling ad copy and visuals tailored to different target audiences and platforms, adhering to brand guidelines.

75%

Monitor and analyze campaign performance using analytics tools, identifying trends, insights, and areas for improvement.

70%

Implement A/B testing strategies to optimize ad creatives, landing pages, and targeting parameters for better results.

65%

Stay up-to-date with the latest trends and best practices in paid media, including new platforms, ad formats, and targeting options.

60%

Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media efforts with overall business objectives.

55%

Prepare and present regular reports on campaign performance, highlighting key metrics, insights, and recommendations for future strategies.

50%

Manage relationships with advertising platforms and vendors, negotiating rates and ensuring compliance with policies.

Work Activities

95%

Develop paid media strategies aligned with client goals, focusing on ROI.

92%

Conduct in-depth keyword research to identify high-value targets for campaigns.

90%

Craft compelling ad copy that resonates with the target audience and drives conversions.

88%

Manage campaigns across Google Ads, Facebook Ads, and other platforms.

85%

Allocate budgets effectively across different channels and campaigns.

82%

Monitor campaign performance and identify areas for improvement.

80%

Conduct A/B tests to optimize ad creatives and landing pages.

78%

Analyze campaign data to derive insights and inform future strategies.

75%

Generate regular reports on campaign performance for clients.

72%

Optimize landing pages to improve conversion rates and user experience.

70%

Refine audience targeting to reach the most relevant users.

68%

Analyze competitor strategies to identify opportunities and threats.

Detailed Work Profile

Interests