A Digital Marketing Specialist develops, implements, and manages marketing campaigns that promote a company and its products or services. They play a vital role in enhancing brand awareness within the digital space. Key responsibilities include SEO, SEM, social media marketing, email marketing, and content marketing. They analyze marketing metrics to identify improvement opportunities and optimize campaigns for better ROI.

• SEO Optimization: Improving website ranking on search engines.
• SEM Management: Running paid ad campaigns.
• Content Creation: Developing engaging content for various platforms.