Conduct comprehensive keyword research to identify high-value SEO opportunities relevant to the Indian market.

Analyze website traffic and rankings using tools like Google Analytics and Search Console to identify areas for improvement.

Develop and implement SEO strategies, including on-page and off-page optimization techniques, tailored for Indian audiences.

Manage and optimize paid search campaigns (SEM) on platforms like Google Ads, focusing on ROI and conversion rates.

Create and optimize engaging ad copy and landing pages to improve Quality Score and drive targeted traffic.

Monitor and report on key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).

Perform competitive analysis to identify competitor strategies and opportunities for differentiation in the Indian market.

Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.

Collaborate with content creators to ensure SEO-friendly content that aligns with user intent and search engine guidelines.

Optimize website architecture and internal linking structure to improve crawlability and user experience.

Manage and optimize local SEO efforts, including Google My Business listings and local citations, for Indian businesses.

Conduct A/B testing on ad copy, landing pages, and other elements to improve campaign performance.

Manage and optimize social media campaigns to drive traffic and engagement.

Identify high-value keywords for SEO and SEM campaigns to target relevant search queries.

Develop comprehensive SEO and SEM strategies aligned with business goals and target audience.

Craft compelling and effective ad copy to improve click-through rates (CTR) and conversion rates.

Analyze campaign performance data to identify trends, insights, and areas for improvement.

Manage and optimize SEM budgets to maximize ROI and achieve campaign objectives efficiently.

Optimize landing pages to improve user experience and increase conversion rates from ad traffic.

Conduct technical SEO audits to identify and fix issues that may impact search engine rankings.

Implement link building strategies to improve website authority and organic search visibility.

Analyze competitor strategies to identify opportunities and stay ahead in the search landscape.

Prepare and present reports on campaign performance to stakeholders, communicating key insights.

Stay updated with the latest search engine algorithm updates and adapt strategies accordingly.

Conduct A/B tests on ad copy, landing pages, and other elements to optimize performance.